Slovenia

Slovenia is a European country that was part of Yugoslavia in the past and now is one of the most advanced post-socialist countries in Europe. Its favorable geographical location has enabled Slovenia to become a strong regional and international player with an export-oriented manufacturing sector. The low number of online stores in the country and the low competition combined with the steadily rising e-commerce sector indicates a great opportunity for expansion. More and more Slovenians buy products and services also in foreign online stores. In our article, we will describe the e-commerce sector in Slovenia, the most purchased categories of products, but also provide information about the factors that differentiate Slovenia.