Slovenia is a European country that was part of Yugoslavia in the past and now is one of the most advanced post-socialist countries in Europe. Its favorable geographical location has enabled Slovenia to become a strong regional and international player with an export-oriented manufacturing sector. The low number of online stores in the country and the low competition combined with the steadily rising e-commerce sector indicates a great opportunity for expansion. More and more Slovenians buy products and services also in foreign online stores. In our article, we will describe the e-commerce sector in Slovenia, the most purchased categories of products, but also provide information about the factors that differentiate Slovenia. 

Market growth

11 %

Online sales turnover


Number of online stores in the country


Number of inhabitants per 1 online store


Tax rate

20 %

Internet usage rate

64 %

What do you get from us?

E-commerce overview

Internet users structure

Turnover of e-commerce

Tips for sale

Payment methods

Shipping methods

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