Poland is a Central European country that belongs to the strongest e-commerce markets in the area. High competition causes high costs of operation and advertising in relation to e-commerce. Online purchases are very popular in Poland – in 2018, 6 in 10 internet users shopped online. In our article, we will describe the current state of e-commerce in Poland, the most purchased categories, the most used payment methods as well as information about the complexity you may encounter when expanding your online store to Poland. 

Market growth

16 %

Online sales turnover

9,96 MLD€

Number of online stores in the country


Number of inhabitants per 1 online store


Tax rate

23 %

Internet usage rate

77 %

What do you get from us?

E-commerce overview

Internet users structure

Turnover of e-commerce

Tips for sale

Payment methods

Shipping methods

Are you interested in expansion?

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