Poland is a Central European country that belongs to the strongest e-commerce markets in the area. High competition causes high costs of operation and advertising in relation to e-commerce. Online purchases are very popular in Poland – in 2018, 6 in 10 internet users shopped online. In our article, we will describe the current state of e-commerce in Poland, the most purchased categories, the most used payment methods as well as information about the complexity you may encounter when expanding your online store to Poland.
Online sales turnover
Number of online stores in the country
Number of inhabitants per 1 online store
Internet usage rate
Internet users structure
Turnover of e-commerce
Tips for sale
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