Facts and statistics
Poland is located in Central Europe and is the largest economy in the region. Compared to other countries, there are a large number of e-shops with a diverse focus. Great competition can thus create high costs for the operation and promotion of e-shops. However, this does not mean that you cannot penetrate the Polish market. Local online marketplaces and price comparators will provide additional space to gain new customers. In our article we will describe the current state of e-commerce in Poland, which categories of goods are the best-selling, what are the most used payment and shipping methods and, last but not least, we will provide you with useful information about the benefits and problems of expanding your e-shop to Poland.