Capital city
60 360 000

Facts and statistics

Italy is located in southern Europe on the Apennine Peninsula and belongs to the group of the richest and most developed countries in the world (G7). The country is divided into a more developed north and a less developed south. In Italy, there is a significant share of the gray economy in agriculture, construction and services. In recent years, the popularity of online sales has been growing and its share in total sales has increased. In this article, we will provide you with information on the state of Italian e-commerce, introduce you to the best-selling categories of goods on the Internet and the specifics of the Italian online market.

Market growth
16,10 mld €
Online sales turnover
50 000
Number of e-shops
Population per e-shop
Tax rate
Internet usage rate

Use our know-how during your international expansion

Data and reports in one spot

Sales, web traffic, number of products still in inventory and other relevant information is easily accessible in our app. You can filter the data by time, country, product and other criteria. You can automatically generate various graphs or perhaps a geographic map of sales.

Automation will do your work for you.

We leave the routine work up to the algorithms. Retailys will watch the changes in VAT and exchange rates for you, and will prevent the customer from ordering products that are already sold out. By synchronizing your e-shops expanding to additional countries will be significantly faster and smoother.

Online marketplace and price comparing websites

In Czech we will connect your E-shop to the most widely used online marketplaces and price comparing websites such as, Zboží.cz, Heureka or MALL Marketplace. Abroad we will connect you into Amazon, Ebay, German Idealo, British PriceRunner, Polish Ceneo and other platforms.

Další země pro expanzi

Try Retailys for free

Experience Retailys platform and features it can offer. You can create your own e-shop with up to 10 products and with up to 10 orders. Try and see how easy it is with Retailys.
Try it for free