Facts and statistics
Hungary is located close to the Czech Republic and it is not only due to its location, that some characteristics of these markets are similar. However, there is one fundamental difference. Compared to the Czech Republic, the number of e-shops in Hungary is very low. This means little competition and low costs for setting up and running e-shops. Hungary is one of the smaller European economies and market growth is still to come. That’s why now is the right time explore this local online market. Hungarians shop more domestic e-shops, so your shop must be well adapted to the local criteria. In our article, we will provide you with the necessary advice, further information on e-commerce and on popular types of goods that are most purchased online in Hungary. However, we will also introduce you to the factors by which the Hungarian e-commerce market differs from others.