Hungary is a member country of the European Union and the Schengen Area, located in Central Europe. The low number of active online stores in the country indicates low competition and low online store-related operation costs. Hungary is among the smaller European economies and the greatest e-commerce market growth is expected within next years. Today’s Hungary has a very high Human Development Index, which looks at life expectancy, education and the standard of living. In our article, we will provide you information how widely e-commerce is used, which the types of goods are mostly purchased through the Internet, but also introduce the factors that differentiate the Hungarian e-commerce market.

Market growth

12 %

Online sales turnover


Number of online stores in the country


Number of inhabitants per 1 online store


Tax rate

27 %

Internet usage rate

75 %

What do you get from us?

E-commerce overview

Internet users structure

Turnover of e-commerce

Tips for sale

Payment methods

Shipping methods

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