Capital city
Hungarian forint
9 773 000

Facts and statistics

Hungary is located close to the Czech Republic and it is not only due to its location, that some characteristics of these markets are similar. However, there is one fundamental difference. Compared to the Czech Republic, the number of e-shops in Hungary is very low. This means little competition and low costs for setting up and running e-shops. Hungary is one of the smaller European economies and market growth is still to come. That’s why now is the right time explore this local online market. Hungarians shop more domestic e-shops, so your shop must be well adapted to the local criteria. In our article, we will provide you with the necessary advice, further information on e-commerce and on popular types of goods that are most purchased online in Hungary. However, we will also introduce you to the factors by which the Hungarian e-commerce market differs from others.

Market growth
2,20 mld €
Online sales turnover
12 000
Number of e-shops
Population per e-shop
Tax rate
Internet usage rate

Use our know-how during your international expansion

Data and reports in one spot

Sales, web traffic, number of products still in inventory and other relevant information is easily accessible in our app. You can filter the data by time, country, product and other criteria. You can automatically generate various graphs or perhaps a geographic map of sales.

Automation will do your work for you.

We leave the routine work up to the algorithms. Retailys will watch the changes in VAT and exchange rates for you, and will prevent the customer from ordering products that are already sold out. By synchronizing your e-shops expanding to additional countries will be significantly faster and smoother.

Online marketplace and price comparing websites

In Czech we will connect your E-shop to the most widely used online marketplaces and price comparing websites such as, Zboží.cz, Heureka or MALL Marketplace. Abroad we will connect you into Amazon, Ebay, German Idealo, British PriceRunner, Polish Ceneo and other platforms.

Další země pro expanzi

Try Retailys for free

Experience Retailys platform and features it can offer. You can create your own e-shop with up to 10 products and with up to 10 orders. Try and see how easy it is with Retailys.
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