Google Shopping works on a benchmark basis. This is the platform on which the individual products are located. Google sales alone do not support purchases, they only serve as an intermediary and a tool to promote goods. Ad campaigns appear in Standard Search (SERP), the Shopping tab, and on other Google platforms. In order to copy to the classic Google search results, it is necessary to create a PLA campaign (advertising with product information) in Google Ads. This service allows you to target customers who are in an advanced stage of the purchasing process and are just thinking about which store to buy the product from. Goods can be filtered by categories, such as price, etc. Google purchases allow you to compare the price of a particular product and then redirect you to a specific store.