Bulgaria is located in south-eastern Europe on the Balkan Peninsula. The country's economy is one of the weakest overall in terms of development and even one of the weakest in the EU. Thanks to its position Bulgaria benefits from the strongly developed tourism. The Bulgarian economy has an industrial - agricultural character. In recent years, the popularity of e-commerce has been growing here and more and more Bulgarians are shopping online. In the following lines you will get valuable information about the state of the Bulgarian e-commerce, about the best-selling categories of goods on the Internet in this country, as well as about the specifics of the local online market.

Market growth

19 %

Online sales turnover

0,6 MLD€

Number of online stores in the country

4 500

Number of inhabitants per 1 online store

1 555

Tax rate

20 %

Internet usage rate

63 %