Rozetka is the largest online marketplace in the Ukraine and one of the most visited e-commerce sites in the country. The platform was founded in 2005 in Kiev and had mainly consumer electronics in its range. Today, its scope is much wider. The rosette enjoys a great reputation in Ukraine. For its partners (sellers), it also provides fulfillment – services from storage of products in its warehouses to delivery of the shipment and subsequent customer service. In November 2018, it further strengthened its position by merging with the Internet service provider EVO. Already at the end of 2017, it had 2.5 million products in its catalog and in December it was visited by 75 million people.