Instagram is a popular social network that allows you to share photos, videos and chat with other friends. The high concentration of users allows business to potentially gain new customers. In addition to a personal account, you can also create a company account on Instagram by going to „Settings“, select the „Switch to company account“ option and receive a prompt to link your instagram profile with a Facebook account.

Within the company profile, is analytical data about followers, contributions and stories. You can add information about the company, such as opening hours, headquarters or contact details. You can also promote posts directly and share them on other social networks. Instagram will also provide the age and gender of your followers, where they come from and at what time of day they most often log on to Instagram. Posts can provide track reach, impressions, clicks on the web, etc.