E-commerce Poland

Dušan Makrlík

Poland is a Central European country that belongs to the strongest e-commerce markets in the area. High competition causes high costs of operation and advertising in relation to e-commerce. Online purchases are very popular in Poland – in 2018, 6 in 10 internet users shopped online. In our article, we will describe the current state of e-commerce in Poland, the most purchased categories, the most used payment methods as well as information about the complexity you may encounter when expanding your online store to Poland. 

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