Amazon is the largest online marketplace in the world. It was founded by Jeff Bezos in 1994. Using this sales platform allows online retailers to sell products worldwide. Sales on Amazon offer enormous potential and, with the necessary know-how, it can achieve unprecedented business growth. It is currently used by around 2 million traders. Specifically, it is a sophisticated logistics service two well-known distribution programs Fulfillment by Merchant (FBM) and Fulfillment by Amazon (FBA). In the case of FBA, Amazon will take over all logistics from processing the order to sending the shipment to the end customer, as well as handling complaints. Traders simply market and promote their e-shops and deliver their goods to Amazon’s warehouse. Sellers can also access various analytical and marketing tools, volume discounts and vouchers etc., all of which receive excellent reviews.